Monday, January 31, 2011

Energy Conservation Video ... Messaging For Kids

1. Who do you think are the target audience of this clip?

I think that the target audience are children.

2. What do you think are the main key messages that the clip is trying to communicate?

I think that the clip is trying to convince the viewers to change their incandescent bulbs to CFL ones in order to save more energy.

3. Do you think the clip is effective? Why or why not?

I think that the clip would be quite effective. As it is an animated video, it is extremely appealing to children, who may find the characters in the show interesting. After the video, the children may probably be convinced of energy saving.

4. How do you think the messaging/clip could be further improved?

The terms used in the video could be simplified in order to let children, who may not understand terms such as 'incandescent' and such, to be able to understand the video better.

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